In the age of data, with organizations creating trillions of gigabytes of new information each year, it’s easy to think of cybersecurity as a mere synonym for “data protection.” But cybersecurity is so much more. By shielding companies’ data and systems from organized criminal attacks, cybersecurity programs also protect businesses from operational interruptions, financial losses, legal penalties, and the destruction of customer trust.
Research reveals that 68% of small- to medium-sized businesses have no policy to ensure cybersecurity, perhaps due to a belief that they don’t have anything worth stealing. However, the truth is that businesses of all sizes hold valuable data in their hands, and cybercriminals work to create new sophisticated attack methods to acquire this information.
An unfortunate reality for SMBs is that 43% of all cyberattacks target small businesses. Because many small business owners are often busy and strapped for time, cybersecurity might not be a top priority. In order to protect your business, customers, and data, it’s essential you’re aware of the ever-evolving methods cybercriminals use to target SMBs and their customers.
To help you get started, we break down the most common attacks into a simple small business cybersecurity guide for your business. We’ll examine the techniques cybercriminals deploy to target businesses and their customers. Additionally, we’ll outline some of the most common cybersecurity threats and offer steps you can take today to protect your website from cyberattacks in the future.
In a matter of minutes, a distributed denial-of-service — or DDoS — attack can bring your website traffic to a grinding halt.
In the past, these attacks were more of an annoyance than a serious threat, but this has changed. DDoS attacks are growing in both size and frequency. Major attacks saw a 967% increase between the first quarter of 2018 and the first quarter of 2019. Recovering from an attack like this could cost a small business hundreds of thousands of dollars.
DDoS attacks are a common cyberthreat that can cost you thousands and take down your website. Even more alarming, they’re incredibly easy for cybercriminals to launch, and can lead to an expensive fallout for unprotected website owners. The good news: DDoS attacks are easily prevented with a web application firewall (WAF).
What is a DDoS attack?
DDoS, short for distributed denial of service, is an attack that makes a site unavailable by overwhelming it with “fake” requests and traffic. This can slow your website or crash the server it is hosted on, which takes down your site as well.
Downtime can be devastatingly expensive for small and medium-sized businesses (SMBs). Website downtime can cost as much as $427 per minute, and DDoS attacks cost an average of $120,000.
DDoS attacks are also favored by cybercriminals because they are extremely inexpensive and can be purchased online for as little as a dollar a minute. Unfortunately, once you’re a target, you’re likely to be attacked again – studies show that two-thirds of all DDoS targets were hit repeatedly.