No matter what industry you’re in, there’s a good chance that you conduct a lot of your business online. Most modern small businesses have one or more digital properties, including a website and various social media pages. Your website may or may not be your chief sales portal, but it’s usually the first place prospective customers go to learn about your brand, making it a vital asset.

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How do you resolve a cyberattack as quickly and completely as possible? A cyber incident response plan is designed to answer that question. The plan kicks in immediately after an attack and outlines exactly how your company will use its resources to minimize the damage and overcome the incident. In as much detail as possible, it describes who will be involved, what individuals’ roles will be, and which procedures they will need to follow.

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In a single day, websites experience, on average, nearly 60 cyberattacks. And for small businesses, successful attacks can have a lasting impact: 60% of small businesses will go out of business following a successful breach due to the costs of recovery.

In this article, we’ll talk about IT security incidents, which are events that indicate an organization’s systems or data have been compromised or that existing cybersecurity measures have failed. The key to staying afloat during an IT security incident is preparation — and effective communication is a major component in that. Knowing how to communicate transparently, both internally and externally, in the wake of an attack not only builds trust with your employees but also helps protect your reputation.

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