The holidays are just around the corner, and with it comes the inevitable holiday shopping rush. In fact, holiday shopping can account for up to 30 percent of annual sales for online retailers. As Black Friday kicks off what is expected to be another lucrative online holiday season, there are vast opportunities for cybercriminals to steal shopper’s information through spoofed websites, malicious coupon code links, and phishy marketing campaigns. Any downtime resulting from an attack can severely impact holiday profits, not to mention annual revenue. This time of year, it’s more important than ever that ecommerce businesses make cybersecurity a top priority in order to protect their website, customers, and bottom line.
Additionally, consumers should be aware of the risks that exist online to defend their information proactively. Being cyber-aware while shopping online is the new reality for consumers, and it becomes even more imperative during the holiday season.