RicardoSerpa.com is a website dedicated to the photographic work and professional blog of Ricardo Serpa. Serpa first began his career in photography over 25 years ago when he left his day job as an export manager in Brazil to chase his true passion, photography. He became a photojournalist at Jornal Do Brasil, a Brazilian newspaper, where he worked for three years before deciding to pursue photography on his own terms.
Serpa knew that as an independent photojournalist he needed a way to share his photography portfolio, so he created RicardoSerpa.com. The website allows Serpa to share his photo galleries of trips he has made around the world, stay in touch with his audience, and provide information on his new endeavors such as teaching. “My website is the single most important aspect of my life as a professional photographer. It is my window to the world; my own way of showcasing my work and promoting my travels.” Without his website, Serpa would not be able to reach and interact with his audience the way he is able to now.