We all want faster websites, no matter which side of the site we’re sitting on. Surfers want faster page loading times because they’re usually impatient and will quickly lose interest if the page appears to take more than a millisecond to load. And as a business owner, you should be concerned with speed too. You don’t want to lose valuable customers just because your website appears to be tranquilized.
Search Engine Optimization
And website speed matters to search engines too. While most search engines rank a website on things like content and relevancy, header information and page titles, they also measure based on the length of time it take a website to respond and a page to load. So not only does a slow website have the potential to tick off your customers, it might even make it harder for them to find you in the first place.
Content Delivery Network (CDN)
One way to dramatically improve website speed, visitor satisfaction, and SEO optimization is to use something called a Content Delivery Network or CDN. The idea behind a CDN is very simple. If the CDN already has most of the information it needs about your site, it can generate that site much faster. That means that whenever a user or search engine tries to access or load your website, the CDN can accelerate the loading of your site because it cuts out the middleman.
Rather than wait for every single element of your site to load for the very first time, the CDN should already have most of the important pieces already in its memory or cached in some way. So it can almost instantly respond to the request and make your website appear much faster. Add in some image compression so that some of the most common delays are further reduced, and a good CDN could increase your website speed by up to 50%. And that makes everyone happy.
Web Application Security (WAF)
But there are many ways to measure happiness, and a sure-fire way to ramp up the bliss even more is to add relevant security. One of the problems of making your site easier to find is that you make it easier for the bad guys to find it too. And that’s one type of visitor you really don’t want dropping by unannounced.
Which is why a good CDN should always be paired with a protective layer, a web application firewall, or WAF, that can make sure that none of those visitors do your site any harm. The web is awash with hackers, malware, data thieves and all sorts of miscreants, and they’re getting increasingly sophisticated, determined, and bold.
As a business owner you probably don’t have the time or resources to sit guard on your website around the clock to fend off these attackers. The WAF’s your guard dog. A good WAF will help filter out the bad guys, identify suspicious website visitors or behavior, protect against a variety of common attacks, and even block access to certain IP addresses and even countries. At the same time, the speed provided by the CDN recognizes the good guys coming to your site and serves it in the blink of an eye.
If you’re serious about the role your website plays in promoting your business, and you’re just as serious about protecting your business from the nasty threats that cruise by your store front every hour, a good Content Delivery Network matched with an enterprise-grade Web Application Firewall is your best option. Give the SiteLock security experts a call at 855.378.6200 to help select a WAF/CDN perfect for your website.