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Social engineering isn’t just a personal threat—it’s a corporate one.

More than half of all businesses are a target of a social engineering or spear phishing attack every year. It’s an increasingly pressing issue, and it’s one that many businesses are only just starting to take seriously.

Whether you’re the owner of a small, medium, or large business, know that social engineering attackers don’t discriminate due to size. If you don’t learn how to defend against social engineering, you could likely be the next victim of a social engineering attack.

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Ever been targeted by a social engineering attack? Chances are, the answer is “yes,” even if you didn’t realize it at the time. According to a 2019 report, 99% of cyberattacks use social engineering techniques to trick users into installing malware.

The good news is that they can be avoided. Learning about the most common methods used in social engineering is the best way to start. If that sounds overwhelming, don’t worry—we’re here to help you get up to speed. Here are four of the most common forms of social engineering used by hackers:

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For many users, cybersecurity attacks can feel depersonalized—coming from scripted codes, automatic malware, or distant bots. But social engineering attacks differ in one key aspect: they’re based in human interactions.

Rooted in psychological manipulation, social engineering attacks occur when attackers trick users into sharing sensitive security information. With cybersecurity becoming stronger, different types of social engineering attacks allow bad actors to exploit something that firewalls can’t defend against: human weakness. According to a 2019 report, 99% of cyberattacks use social engineering techniques to trick users into installing malware. You’ve likely been the victim of one yourself, even if you didn’t realize it at the time.

There are many different types of social engineering attacks, but all of them exploit more than just a technical vulnerability. By targeting a human vulnerability, they gain victims’ trust—and ultimately use it against them.

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