Channel Partnerships

The expansive growth of the cybersecurity market presents a massive opportunity for partners to boost their market presence and increase ROI with strong website security solutions. In fact, according to Hiscox’s 2021 Cyber Readiness Report, the amount spent on cybersecurity in 2020 by small to medium-sized businesses (SMBs) increased from $551 million to a staggering $925 million. As more businesses expand their digital footprint to drive success, the scope and volume of harmful cyberthreats will grow larger and more sophisticated. With that, the need for excellent and unwavering website security will only increase—especially for your valued customers.

The importance of website security has never been greater. According to Statista, the local digital ad revenue generated in 2021 was about $61.5 billion. As such, cybercriminals are setting their sights on infiltrating websites to obtain critical data, especially for small to medium sized businesses. Addressing this reality requires solving new security problems—but that doesn’t mean you can rest on your laurels. Read on to learn about the importance of website security in the digital landscape, to help prepare your customers to be more secure and proactively protect their websites.

As predicted, website security challenges continued to grow over the past year, ranging from increased vulnerabilities due to remote work, to a continued shift toward cloud storage and computing. Cybercriminals were busy, too, causing ransomware to become more elaborate and costly, and phishing attacks to increase by 11% since the year prior.

Cyberattacks are a growing threat to business owners everywhere, with over 30,000 websites attacked each day. As a hosting or digital services provider, you have a responsibility to inform clients of this risk—and it’s in your best interest to do so. In fact, SMBs often blame their hosting provider when cyberattacks occur. Should a client of yours become a target, the damage to the trust you’ve built over time could be lost and irreparable.

Being in the business of cybersecurity means lifelong learning, adaptation, and a plethora of ups and downs. The market is growing. In fact, forecast reports estimate that the global cybersecurity market will be valued at around $403 billion by 2027. While the world of website security is in a period of hypergrowth, it’s also highly competitive. As cyberattacks continue to increase, costing businesses an average of $1.9 million, customers are on the hunt for the best solutions for defending themselves. However, they are also more vigilant than before, and navigating the sea of options available gives many consumers pause about who to trust with their cybersecurity.

The most common targets for hackers are web applications and websites. According to SiteLock data, websites are attacked 94 times per day on average and IT Chronicles estimates that 4,000 cybercrimes are being committed each day in the United States alone. As a trusted security partner, it’s important to help educate your customers on today’s ever evolving threat landscape and provide guidance on proactive protection and threat prevention. With that in mind, this article will cover five common web security issues your customers should know about, along with best practices on how to avoid them.

Public cloud Infrastructure should be secured. Who is to ensure it? How to control cloud service providers? What indicates the cloud service is provided by a trusted party? This article reviews the above as well as some other security concerns.

Selling security solutions is not always an easy task. In fact, the most common advice online for how to sell security products is using fear to sell products. The problem is, when you sell from a fear-based mindset, it’s more likely you will turn off your end-user rather than convince them they need what you are selling.

When you first begin a channel partnership, there are certain metrics you should be tracking. The reason for this is the old adage of what gets measured, gets improved. Below we’re sharing the channel partner metrics your team should be measuring to ensure that your channel partnership is a successful venture. This will not only help you to see where you’re doing well and where you can improve, but also whether or not the partnership entered is a viable one that should be continued for the long haul.

Collaborating with channel partners helps you rise above your competitors. This is more critical for companies today than ever before since the market is saturated with a plethora of businesses in nearly every industry. Channel partnerships make you stand out because they give you a means of selling products and services faster than it would take to develop these offerings yourself. That said, you want a mutually beneficial partnership. Therefore, it’s best to work with partners that encourage and reward you for making more sales. Below are a few things you should look for in a channel incentive program.