3 Tips To Kickstart Website Security Sales In 2022

January 28, 2022 in Channel Partnerships

As predicted, website security challenges continued to grow over the past year, ranging from increased vulnerabilities due to remote work, to a continued shift toward cloud storage and computing. Cybercriminals were busy, too, causing ransomware to become more elaborate and costly, and phishing attacks to increase by 11% since the year prior.

2021 also reminded us that bad actors can wreak havoc from anywhere in the world on important, global companies. An attack against the meat processor JBS led to thousands of canceled shifts and delays in meat production, while a hack into the U.S. Colonial Pipeline caused a short-term pause in oil flow. Overall, cyberattacks grew by at least 17%, and the average cost of a cybersecurity breach hit a new, all-time high of $4.24 million.

With the new year comes new threats, and 2022 won’t disappoint. Remote work will continue to leave many companies and employees open to attack, and experts anticipate ransomware attacks will continue to grow in severity over the next year. If that’s not worrisome enough, cybercrime costs are expected to grow by 15% per year over the next five years. Global spending on cybersecurity products and services will likely exceed $1.75 trillion between 2021 and 2025 as a result.

These predictions mean that it’s time to be vigilant—both for yourself and your customers. As your customers’ trusted security provider, you’re in a position to educate them about these looming threats and provide guidance on how to defend against them. With your help, they can make informed, proactive decisions about their website’s security and mitigate any risks this year has in store.

Tips For Accelerating Your Profitability And Website Security Sales In 2022

With the current threat landscape comes the opportunity to build trust and strengthen relationships with your customers. We’ve assembled three top tips to help prepare yourself and your customers for the challenges ahead, maximize website security sales, and have a successful 2022.

1. Audit Your Security Portfolio

Is your current portfolio meeting customer needs? Take time this year to audit your security portfolio and assess whether or not it's comprehensive enough to defend against major web security threats on the horizon. Increasing your website security sales can be as simple as filling holes in your portfolio with:

  • Automated malware scanning and remediation: These solutions identify malware and other potential cyber threats and provide automatic remediation, ensuring worry-free protection.
  • Web application firewalls (WAFs): WAFs monitor incoming traffic to websites and applications, letting trusted visitors in while keeping bad actors out.
  • Vulnerability patching: Vulnerability patching services automatically find, remove, and fix website vulnerabilities hiding within core CMS systems, reducing the likelihood of exploits.
  • Secure Sockets Layer (SSL): An SSL certificate is a basic security measure that protects data as it moves from a website to a server.
  • Spam filtering: Spam filtering detects suspicious or dangerous emails and prevents them from getting into email inboxes.

If any of these solutions are missing from your portfolio, you have a significant, untapped revenue opportunity in your hands. It’s time to seek offerings that bridge these gaps and fulfill this year’s website security sales potential.

2. Choose A Trusted And Credible Vendor

Once you’ve identified the security offerings you’re lacking, you need to find a vendor who can provide them. It’s important to choose your vendor wisely, as they can make or break your reputation. Anything you recommend or offer to customers will serve as a reflection of your company, too.

To start, look for a vendor with a proven track record who’s recognized across the industry. A track record of good press coverage and consistent thought leadership can point you in the right direction, but you can also ask for recommendations from people in your network. Next, conduct ample research into each vendor’s solutions and technology. Ask prospective providers if they have case studies or statistics that can shed light on the success of their solutions, both in terms of technical efficacy and their partners’ resulting in increased website security sales. These can provide reassurance that the offerings are tried and tested before you start doing business.

3. Perfect Your Sales Strategy

Of course, you need to make sure that the solutions you’ll be offering are profitable. This comes down to several considerations, like whether or not there’s sufficient demand, and how much time and labor they’ll require to implement. It’s also good practice to start thinking about your overall go-to-market strategy before you commit to any solution, helping you gauge how successful the new offering will be.

Finally, check whether the vendor you’re considering has a strong partner program designed to support security sales. A comprehensive program is much more likely to bring value to your customers than a single product, which will sit on a shelf and gather dust.

Make 2022 Your Best Year Yet

Like last year, 2022 will bring countless new and evolved website security challenges, but that doesn’t mean it’s too late to prepare. By partnering with a trusted vendor, you can help your customers face this year’s threats and simultaneously boost website security sales. If you’re just getting started selling website security, check out this webinar to help you hit the ground running.

SiteLock’s proven website security solutions have helped businesses worldwide earn significant revenue and deliver high-quality security solutions to their customers. If you’re interested in becoming a SiteLock partner or simply want to learn more, get in touch with our team.

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