One of the most dangerous concerns one could find is malware on a server. Malware can appear on websites produced through any CMS including WordPress. A malware developer can create a code that targets a specific website, or an entire CMS. It can ruin how a site works, and it can be quite difficult to remove. This is why it’s critical it’s eradicated, so it doesn’t have a chance to work it’s way onto a server and infect other websites.
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Investopedia defines a competitive advantage in business as “factors that allow a company to produce goods or services better or more cheaply than its rivals.” While this is an accurate definition, many SaaS companies looking to create sustainable competitive advantages find themselves up against a number of obstacles.
When customers purchase a SiteLock product, they gain instant access to a SiteLock Dashboard where they can manage their solutions and obtain important security-related information in a simple, intuitive fashion. In late June 2021, SiteLock updated and redesigned the user experience so that our customer dashboards are even more helpful. In this post we’re breaking down why dashboards for data are beneficial to users, and why if you’re partnering with cybersecurity companies that aren’t offering customer dashboards you could be missing out on prime sales opportunities.
Say Hello To The New SiteLock Dashboard!
Discover an interface redesigned for easier navigation, deeper visibility, and smoother integrations—delivering loyal SiteLock customers a user experience that empowers stronger security awareness in a time of heightened cybercrime.
Introducing the new SiteLock Dashboard, updated to deliver all of the same account, product, and support information you know and love, with enhanced capabilities and features. The latest dashboard innovation offers users a more intuitive interface, visual design, and elevated user experience—bringing simplicity and streamlined navigation to every interaction.
Cyberattacks are on the rise, and as a result, cybersecurity is quickly becoming one of the most critical necessities for small businesses and a key revenue driver for hosting providers. We recently shared that one of the surges in cybercrimes has been in the number of ransomware attacks. In the post, we cover just how serious the threat is becoming, and it’s not the only one facing small businesses!
The biggest takeaway from these threats are that companies that are the most security-conscious are the ones that will win more customers, and enjoy higher profit margins.
On June 4, 2021 the FBI released a statement that there has been “a rapid increase in ransomware attacks against private sector companies.” Though they have said that they are investigating, and they’ve “made these investigations a top priority,” that doesn’t exactly inspire peace of mind considering they also frequently state that there isn’t much recourse when cybercrimes occur. In fact, they went so far as to post on their cyber crime page, “Because of the global reach of cybercrime, no single organization, agency, or country can defend against it.”
Writer and pioneering aviator Antoine de Saint-Exupéry said, “A goal without a plan is just a wish.” This is true in virtually every aspect of business, and in life. With that said, if you wish to make your business more successful, you must make a plan for this desire to become a reality, otherwise it will continue to be merely a wish. Below, we’re sharing the elements that make up a good marketing plan in the hopes of inspiring you to develop one for your own business to help your business wishes come true.
Whether you are just starting a software as a service (SaaS) business, or have been in the game for years, it’s always beneficial to understand the primary pricing strategies for your products. In truth, it’s not uncommon for a business to realize they have been over or undercharging for their products. With this in mind, below we’re uncovering pricing strategies that are working in an effort to help you develop your own pricing model.
As with any industry, overcoming sales objections is something marketing and sales teams should expect in the cybersecurity space. This is in large part due to the fact that many potential customers are unaware of the seriousness of cybersecurity threats, and/or don’t realize how detrimental a cybersecurity breach could be to their business. With that in mind, below we’re sharing some of the best advice for handling objections to the most common grievances we hear.
In a previous post, we shared that being in alignment with your channel partner in terms of how you are promoting your sales offers is the ideal strategy for marketing cybersecurity. In this post, we’ll explore marketing cybersecurity tactics that actually work. Hopefully, these ideas will inspire you to revisit your own cybersecurity marketing ideas, and adjust where necessary for the better results.