On June 4, 2021 the FBI released a statement that there has been “a rapid increase in ransomware attacks against private sector companies.” Though they have said that they are investigating, and they’ve “made these investigations a top priority,” that doesn’t exactly inspire peace of mind considering they also frequently state that there isn’t much recourse when cybercrimes occur. In fact, they went so far as to post on their cyber crime page, “Because of the global reach of cybercrime, no single organization, agency, or country can defend against it.”
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Writer and pioneering aviator Antoine de Saint-Exupéry said, “A goal without a plan is just a wish.” This is true in virtually every aspect of business, and in life. With that said, if you wish to make your business more successful, you must make a plan for this desire to become a reality, otherwise it will continue to be merely a wish. Below, we’re sharing the elements that make up a good marketing plan in the hopes of inspiring you to develop one for your own business to help your business wishes come true.
Whether you are just starting a software as a service (SaaS) business, or have been in the game for years, it’s always beneficial to understand the primary pricing strategies for your products. In truth, it’s not uncommon for a business to realize they have been over or undercharging for their products. With this in mind, below we’re uncovering pricing strategies that are working in an effort to help you develop your own pricing model.
As with any industry, overcoming sales objections is something marketing and sales teams should expect in the cybersecurity space. This is in large part due to the fact that many potential customers are unaware of the seriousness of cybersecurity threats, and/or don’t realize how detrimental a cybersecurity breach could be to their business. With that in mind, below we’re sharing some of the best advice for handling objections to the most common grievances we hear.
In a previous post, we shared that being in alignment with your channel partner in terms of how you are promoting your sales offers is the ideal strategy for marketing cybersecurity. In this post, we’ll explore marketing cybersecurity tactics that actually work. Hopefully, these ideas will inspire you to revisit your own cybersecurity marketing ideas, and adjust where necessary for the better results.
There’s a right way and a wrong way to go about selling cybersecurity. The wrong way involves writing a bunch of emails, making several cold calls, and producing content that may or may not end with a customer. You’ll spend a lot of time and possibly money, and you likely won’t see any returns on your investment. The right way to sell cybersecurity is to create buyer personas – more specifically cybersecurity buyer personas, and then target your messaging to these individual “personalities.”
The year 2020 won’t just go down in the history books as the year the coronavirus pandemic took hold of the world. It will also go down as the year that “broke all records when it came to data lost in breaches and sheer numbers of cyber-attacks on companies, government, and individuals.” Frighteningly enough, according to Forbes Magazine, “Nearly 80% of senior IT and IT security leaders believe their organizations lack sufficient protection against cyberattacks.”
When an organization decides to start using secure cloud hosting storage solutions, one of the first questions that usually comes up is how to secure data that is loaded to the cloud. In this post, we’ll explore secure cloud storage for business, and what you should be looking for to keep your data safe.
These days, many companies and individuals are looking for a way to store data such as images, audio files, and documents virtually so they can access them from anywhere with an internet connection. Enter the cloud – the storage solution most people turn to as an easy method for backing up all the files they would rather not lose.
Once an individual or organization makes the decision to use a cloud service provider, the question of how to keep your data safe may come to mind. After all, when files containing sensitive information are being loaded to the internet, it’s important to make sure this content is only accessed by authorized users. With that in mind, below are several cloud security best practices that should be considered to keep your data protected.