Cybersecurity is a Necessity and Revenue Driver

Cyberattacks are on the rise, and as a result, cybersecurity is quickly becoming one of the most critical necessities for small businesses and a key revenue driver for hosting providers. We recently shared that one of the surges in cybercrimes has been in the number of ransomware attacks. In the post, we cover just how serious the threat is becoming, and it’s not the only one facing small businesses!

The biggest takeaway from these threats are that companies that are the most security-conscious are the ones that will win more customers, and enjoy higher profit margins.

Cyber Security for Small Business More Critical Than Ever

If you were to ask nearly any CEO in the United States, if not the world, what they consider their top revenue drivers, it’s doubtful they would respond “cyber security for small business.” However, the reality is that security is more important now than ever before. Consumers need protection, and as they become increasingly aware of the very real cyber threats online, they are becoming more selective about the companies they choose to engage and shop with.

As an indirect result, the companies that are helping their customers to feel safe and secure are the ones earning the highest profits. Security concerns are one of the top reasons that a customer will abandon their shopping cart online, and it’s your job to mitigate threats to website visitors. As the Federal Communications Commission explains, “Every business that uses the Internet is responsible for creating a culture of security that will enhance business and consumer confidence.”

When customers feel safe a company enjoys:

  • Consumer loyalty and lower rates of churn
  • Enhanced B2C and B2B relationships
  • Increased public perception
  • Improved reputation
  • Less risk to their bottom line thanks to a decrease in the risk of theft/loss of data/files
  • Protection of current and future revenue streams

Bottom line – when a company is secure, everyone wins. From the shareholders to the CEO to the employees to the customers – they are all counting on the upper management to maintain a safe website, internal network, and infrastructure overall.

Help your clients protect their end users. If you are not providing solutions related to cybersecurity for small business, you’re missing out on key opportunities to grow and scale your own organization. The SiteLock channel partner program can help you cash in on one of the fastest growing revenue drivers. Learn how today!

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