Most small businesses use a content management system to build their site. These systems are easy to use and offer the capability to add external features and functionality, which allows businesses to design a fully functioning website without a single line of code. CMS applications can reduce the overhead cost of staffing a developer to build and maintain a small business’s website. However, neglecting to understand your website’s internal components — such as its database — could cost you more over time. It’s important to understand the critical role a website database plays in your business’s success and how it could potentially impact your customer relationships.
So, how could your website’s database impact your customers? Essentially, your database is a treasure chest full of your customers’ most valuable information. This data stems from the actions customers take on your website, such as making purchases with a credit card or filling out contact forms that ask for phone numbers and email addresses. All of the information entered into your website lives in that database. As a trusted business, your customers count on you to keep their data secure.