Category: Database Security

holiday ecommerce security tips

Ecommerce Security Tips For The Pandemic Holiday

It’s safe to say that the 2020 holiday shopping season is going to look very different than years past. The global pandemic has touched nearly every business, retailer, and consumer, and has dramatically increased our reliance on the internet. Although a good majority of consumers have historically opted to conduct their holiday shopping online, there was a decent percentage of consumers who preferred to shop in-person at a brick-and-mortar store. This year, however, the option to shop in-person may be severely limited, if available at all.  

As a result, many small and large retailers are now relying on their online presence more than ever in order to survive this holiday season. Consumers are also adjusting their shopping habits and prioritizing online ecommerce shopping as a safe and secure way to purchase gifts for family and friends. According to Small Business Trends, 55% of Americans have shopped online at a new store during the post-Covid-19 outbreak period. Additionally, US retail ecommerce sales will jump nearly 36% to $190 plus billion in holiday sales this year, according to eMarketer. Once again, Cyber Monday will be leading the way with the largest online spending day in US history with expected sales of $12.89 billion dollars, an increase of 38% from last year. Black Friday comes in with a close second with an estimated $10.2 billion dollars in sales, a steady 39% increase from last year.

Why a Secure Database Means Stronger Customer Relationships

Most small businesses use a content management system to build their site. These systems are easy to use and offer the capability to add external features and functionality, which allows businesses to design a fully functioning website without a single line of code. CMS applications can reduce the overhead cost of staffing a developer to build and maintain a small business’s website. However, neglecting to understand your website’s internal components — such as its database — could cost you more over time. It’s important to understand the critical role a website database plays in your business’s success and how it could potentially impact your customer relationships.

So, how could your website’s database impact your customers? Essentially, your database is a treasure chest full of your customers’ most valuable information. This data stems from the actions customers take on your website, such as making purchases with a credit card or filling out contact forms that ask for phone numbers and email addresses. All of the information entered into your website lives in that database. As a trusted business, your customers count on you to keep their data secure.

Assess Your Database Security With This 4-Step Checklist

With content management systems like WordPress powering a large portion of the websites online, it’s even easier for first-time website owners to build a sleek, professional site for their online business. Dynamic CMS sites are often powered by a database, which is a critical component to secure. This is where your customers’ information is stored. Any time a site visitor clicks an image, fills out a contact form, or makes a purchase on your website, that information is stored in the database.

As a digital storage room full of important customer information, a database is invaluable to your online business. It drives conversions and is the backbone of how you deliver meaningful content that keeps your visitors coming back — but it’s also valuable to cybercriminals. That’s why your small business should make database security a top priority in 2020.

The 2019 Database Gold Rush

The California Gold Rush began in 1848 when James W. Marshall discovered gold at Sutter’s Mill in Coloma, California. Just over 170 years later, we are experiencing a similar rush, only this time it is data being mined, instead of gold. The data gold rush may have had a slower start, but the value to those who are doing the mining is similar.

What Makes Databases So Valuable?

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