In an era of malware, ransomware, and other cyberattacks dominating media headlines almost daily, earning confidence with your customers as a trusted advisor in the cybersecurity space isn’t an easy task. With the threat landscape constantly growing and changing, your customers depend on you to keep your ear to the ground for the latest technologies and solutions they can use to protect their online assets.
That said, if you’re not regularly auditing and updating your product portfolio to meet the demands of the current threat landscape, you could be doing yourself and your customers a disservice. Now more than ever, it’s critical to establish and maintain customer confidence and trust in your expertise as a security partner, and help your clients stay safe online.
We mentioned that the threat landscape is constantly growing and changing, but what does that really mean? The statistics below help illustrate not only the magnitude of the threat landscape, but the opportunity the cybersecurity market presents to today’s channel partners:
The current threat landscape is even more troublesome to the websites that aren’t protected. With cyberattacks costing an average of $1.9 million, a single breach could be enough to put a company out of business. Not to mention the legal ramifications a business could face depending on the type and level of the attack.
Your customers need to know they can rely on you to offer the solutions needed to proactively protect themselves against these and other emerging cyber threats. Are you prepared to help them?
The number one reason you should audit your product portfolio as a trusted advisor is to ensure you are providing the security solutions your customers need to protect their brand and online assets against today’s cyber threats. Your customers buy from you because they depend on you to help them make informed decisions about their security posture and advise them on the solutions they should have in place to maintain the highest level of security for their business, as well as their online visitors.
Start by looking at all the products and/or services you currently offer. As is the case with most channel partners, you’re probably offering solutions such as SSL certificates, spam filtering, and website backup. These security solutions are fairly common and considered to be a standard line of defense against threats.
However, while all the aforementioned products are necessary and have their place in the big picture of a comprehensive security strategy, they barely scratch the surface when it comes to proactive cyber protection. To ensure a website is secure against today’s cyber threats, additional layers of protection are required. Solutions that can help address specific website security issues your customers may come up against include, but aren’t limited to:
After reviewing your own offering, which products/services do you need to add in order to help your customers defend themselves against the current threat landscape? Using the list above as a guide, begin adding new offerings to help fill in any gaps in your portfolio and begin educating your customers on the immediate value and benefits they can offer..
Though it’s never a good idea to sell on fear alone, it’s critical that you keep your customers prepared for the very real threats they face every day. And, since the threat landscape continues to change, you must be prepared to fill the gaps regularly, and then cater your offerings to each customer’s unique needs for comprehensive protection.
Now, you might be thinking - how am I going to keep up with the demands for new offerings? After all, developing products and services, let alone bringing them to market takes time and significant resources.
One method of bringing these types of solutions to market quickly for your customers is to partner with industry leaders who already offer them.
Your customers need to keep their online presence secure, and your job is to help them achieve that goal. When evaluating security providers, look for those who have proven knowledge and expertise about the evolving threat landscape and security market overall. These providers can help educate you on the different security solutions available that not only address your customers’ unique and changing business requirements but also deliver measurable value as well. Ultimately, it is your knowledge and ability to protect your customers that keeps them buying from you. If you don’t currently have what they need, a reputable security vendor can help you give it to them much faster than if you’d developed the solutions yourself.
Need an assist in giving your current product portfolio the boost it needs to keep up with the current threat landscape? Enter SiteLock’s Channel Partner Program. SiteLock works with more than 400 partners worldwide and can set your business up for success quickly and efficiently. We offer many unique benefits and can give you the competitive edge you need to continue being the trusted advisor your customers have come to rely on. Check out our program, and let us know how we can help you get started.