Would you do business with a company you don’t trust? Believe the words or intentions of someone who seems deceptive? How about confide in someone you don’t know very well?

The obvious answer is no. Trust is one of the most important factors in any relationship, whether it be personal or professional. Despite this, only 22 percent of brands are trusted.

As a website owner, it is critical your visitors trust your website—otherwise they’ll leave and may not return. After all, it only takes users 50 milliseconds to form a first impression of a website, a very short window to prove credibility.

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