Website security seals are ultimately about improving two things – trust and sales. And without the first, the second won’t follow. Small businesses with little-known brands always have a tough time persuading new customers that they’re a safe place to do business. And not only that orders will be honored and delivered as promised, but that the site itself is safe. That’s because unsafe sites can be a death-knell for customer trust and confidence, and perhaps even for the business.
Tag: trust seal
Would you do business with a company you don’t trust? Believe the words or intentions of someone who seems deceptive? How about confide in someone you don’t know very well?
The obvious answer is no. Trust is one of the most important factors in any relationship, whether it be personal or professional. Despite this, only 22 percent of brands are trusted.
As a website owner, it is critical your visitors trust your website—otherwise they’ll leave and may not return. After all, it only takes users 50 milliseconds to form a first impression of a website, a very short window to prove credibility.
There is a copious amount of evidence to support the notion that concerns over security, privacy, and trust stifle ecommerce, and continue to keep large numbers of consumers from shopping online as much as they’d like to.
The impact is felt even more by small businesses who constantly struggle to persuade consumers that their websites are a safe place to shop and surf. The customer might not always be right, but at least on this call, they are. Most small business websites, just like most small businesses, are inherently insecure. Consumers sense this, and it has become a barrier to trust.