As a website owner, one of your main goals is to increase website traffic. Ultimately, the more traffic you have, the more revenue your business generates…right? Well, not necessarily. And we can explain why.

Bots represent over 60 percent of all website traffic, meaning there are potentially more Internet bots than humans frequenting your site. There are essentially two types of bots, “good” and “bad.” Good bots carry out jobs, like search engine crawling. Bad bots represent 35 percent of all bot traffic and perform malicious tasks, like DDoS attacks. Not to mention that the more web traffic visiting and requesting information from your site, the slower it renders.

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