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Case Study: ACEC

Company Background

ACEC-website.org is the official website of the Association of Corporate Executive Coaches (ACEC)™. CB Bowman, a Certified Master Coach, created the ACEC website in 2012 and runs additional websites with a focus on executive coaching. In 2015, she created the MEECO Designation™—Measuring Excellence in the use of Executive Coaching in Organizations, which is now widely adopted. The designation is offered through the MEECO Institute™ and distinguishes organizations that have achieved excellence through weaving executive coaching into the fabric of their culture. Bowman is passionate about the work she does and the importance of executive coaching, that passion is evident at ACEC-website.org.

“ACEC was created to help the business community identify mastery level corporate executive coaches who had a complete understanding and experience in both business and executive coaching,” said Bowman. ACEC-website.org includes information for executive coaches worldwide, members, organizations searching for mastery level executive coaches and contact information for both Bowman and her executive committee. Bowman notes, “This makes the website a critical part of our existence.”

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Airspeed-Wireless Safeguards Their Website with SiteLock [Case Study]

Company Background

Tony Spiridigliozzi is the founder of the successful eCommerce website Airspeed-Wireless.com. The website features security, wireless, switching products, IP cameras and VoIP phones. Its mission is to offer quality Cisco and Meraki products at low prices with exceptional customer service. Airspeed-Wireless.com has been recognized for its success and earned the Small and Midsize Business Specialization from Cisco and Certified Meraki Network Associate designation.

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Case Study: Obsidian Group

Company Background

Obsidian Group is a human asset management firm focused on delivering results-oriented consulting services. Founder and President, John Perry, serves his clients by concentrating on four primary segments: human resource consulting, talent acquisition, marketing services and small business solutions. Perry has built his business on the belief that talent and human assets drive culture and success. With this mindset, Obsidian Group has helped its clients achieve their goals for over 13 years.

“We started Obsidian Group in 2003, primarily as a talent acquisition company in the IT, finance and accounting space,” Perry says. “During the economic turmoil of the late 2000’s, we enhanced our offers to include consulting in the HR, small business and marketing arenas. When we did this, our website had to be first class and reflect the professionalism of our firm. It is our face to the business world and critical to our success.”

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Case Study: Ricardo Serpa

Website Background

RicardoSerpa.com is a website dedicated to the photographic work and professional blog of Ricardo Serpa. Serpa first began his career in photography over 25 years ago when he left his day job as an export manager in Brazil to chase his true passion, photography. He became a photojournalist at Jornal Do Brasil, a Brazilian newspaper, where he worked for three years before deciding to pursue photography on his own terms.

Serpa knew that as an independent photojournalist he needed a way to share his photography portfolio, so he created RicardoSerpa.com. The website allows Serpa to share his photo galleries of trips he has made around the world, stay in touch with his audience, and provide information on his new endeavors such as teaching. “My website is the single most important aspect of my life as a professional photographer. It is my window to the world; my own way of showcasing my work and promoting my travels.” Without his website, Serpa would not be able to reach and interact with his audience the way he is able to now.

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Case Study: FuturePastFifty

Company Background

George Greene is the website developer for FuturePastFifty.com, a WordPress website devoted to providing resources, ideas and community for people over the age of 50. The site is the creation of Nancy Burke and Marg Penn Ph.D. Together they bring years of life coaching and consulting experience, as well as a passion for transitioning people through changes in life to the website.

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