Website security seals are ultimately about improving two things – trust and sales. And without the first, the second won’t follow. Small businesses with little-known brands always have a tough time persuading new customers that they’re a safe place to do business. And not only that orders will be honored and delivered as promised, but that the site itself is safe. That’s because unsafe sites can be a death-knell for customer trust and confidence, and perhaps even for the business.

Read More