For your company’s brand, sometimes image is everything. And how better to establish the your brand’s image than through the images on your website? The images you use on your website and social media accounts have to be chosen carefully.
You need to choose images that support the content you’re publishing and the message you’re promoting. You need to choose images that are appropriate for your audiences because you don’t want to offend anyone. And of course you need to choose images that you have permission to use. Using unlicensed images can cost you thousands of dollars in fines, even if they were put on your website years ago by a third-party web designer.