Remember the days when you could stop to make your morning coffee while waiting for a website to load? How about the times you wondered if your Internet was down because a picture took more than a few minutes to render? In the time it’s taken you to read this beautifully crafted intro, some websites will have lost precious traffic because their load time was over four seconds. Customers will wait — at most — 15 seconds, then leave your site and never come back. This may not seem like a big deal, but it has fiscal impacts on businesses of all sizes. Research by Kissmetrics revealed that even one second page delay could potentially cost businesses $2.5 million in sales every year.