Tag: Case study

Case Study: ACEC

Company Background

ACEC-website.org is the official website of the Association of Corporate Executive Coaches (ACEC)™. CB Bowman, a Certified Master Coach, created the ACEC website in 2012 and runs additional websites with a focus on executive coaching. In 2015, she created the MEECO Designation™—Measuring Excellence in the use of Executive Coaching in Organizations, which is now widely adopted. The designation is offered through the MEECO Institute™ and distinguishes organizations that have achieved excellence through weaving executive coaching into the fabric of their culture. Bowman is passionate about the work she does and the importance of executive coaching, that passion is evident at ACEC-website.org.

“ACEC was created to help the business community identify mastery level corporate executive coaches who had a complete understanding and experience in both business and executive coaching,” said Bowman. ACEC-website.org includes information for executive coaches worldwide, members, organizations searching for mastery level executive coaches and contact information for both Bowman and her executive committee. Bowman notes, “This makes the website a critical part of our existence.”

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Case Study: Obsidian Group

Company Background

Obsidian Group is a human asset management firm focused on delivering results-oriented consulting services. Founder and President, John Perry, serves his clients by concentrating on four primary segments: human resource consulting, talent acquisition, marketing services and small business solutions. Perry has built his business on the belief that talent and human assets drive culture and success. With this mindset, Obsidian Group has helped its clients achieve their goals for over 13 years.

“We started Obsidian Group in 2003, primarily as a talent acquisition company in the IT, finance and accounting space,” Perry says. “During the economic turmoil of the late 2000’s, we enhanced our offers to include consulting in the HR, small business and marketing arenas. When we did this, our website had to be first class and reflect the professionalism of our firm. It is our face to the business world and critical to our success.”

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Case Study: Ricardo Serpa

Website Background

RicardoSerpa.com is a website dedicated to the photographic work and professional blog of Ricardo Serpa. Serpa first began his career in photography over 25 years ago when he left his day job as an export manager in Brazil to chase his true passion, photography. He became a photojournalist at Jornal Do Brasil, a Brazilian newspaper, where he worked for three years before deciding to pursue photography on his own terms.

Serpa knew that as an independent photojournalist he needed a way to share his photography portfolio, so he created RicardoSerpa.com. The website allows Serpa to share his photo galleries of trips he has made around the world, stay in touch with his audience, and provide information on his new endeavors such as teaching. “My website is the single most important aspect of my life as a professional photographer. It is my window to the world; my own way of showcasing my work and promoting my travels.” Without his website, Serpa would not be able to reach and interact with his audience the way he is able to now.

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sitelock reviews

Bluedge Business Solutions Seeks Help From SiteLock [Case Study]

Company Background

Darin Wilson founded Bluedge Business Solutions in 2010 after several friends and colleagues reached out to him for help with their businesses. Bluedge is a comprehensive marketing and business development firm specializing in marketing, branding and planning for companies of all sizes. Wilson stands by the Bluedge philosophy for each of his clients: create an effective three-tier marketing plan by synchronizing the client’s goals, sales plan and tactics.

Wilson’s website, bluedgebiz.com, is the face of his firm. The site provides visitors with information about the company’s services and project portfolio. Prospecting clients visit bluedgebiz.com to read and request information. It is very important to Wilson’s business that the site is available to his visitors at all times.

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Case Study: Smallbizapalooza

Company Background

Smallbizapalooza.com is one of three websites founded and run by Ivana Taylor. Taylor brings a passion for small business marketing to her many pursuits, striving to share with others the tools and tips she has learned. The concept for Smallbizapalooza was to create a platform where entrepreneurs could engage with brands and experts who are committed small business success. Taylor describes her goal, “The idea was to open a space where experts could share their success strategies, answer small business questions and entrepreneurs could learn about the best books, brands, tools and strategies that could help them succeed.”

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Case Study: FuturePastFifty

Company Background

George Greene is the website developer for FuturePastFifty.com, a WordPress website devoted to providing resources, ideas and community for people over the age of 50. The site is the creation of Nancy Burke and Marg Penn Ph.D. Together they bring years of life coaching and consulting experience, as well as a passion for transitioning people through changes in life to the website.

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Case Study: YeeWittleThings

Company Background

Brandi Yee is the owner and writer of YeeWittleThings, a family-friendly blog that offers product reviews, giveaways, recipes and lifestyle information to its readers. Yee is happily married, has two kids and takes pride in writing about family-focused topics.

Yee’s passion lies in her blog. “I started my blog over six years ago as a way of creating an outlet for my passion of writing, but also to connect with families and offer them recipes, honest reviews on family-friendly products and the opportunities to try those products themselves,” she says.

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