“Trust takes years to build, seconds to break, and forever to repair.”
To put it mildly, if you’re working online in the age of the internet, it’s imperative that you work hard to build and maintain cyber trust with your customers. In this post, we’ll cover what it is, the impact of cyber trust, and why you must demonstrate cyber trust for your clients.
Cyber trust refers to the online trust a website/business/brand builds with their market, employees, and every other person that they may interact with online. Why should a website owner focus on creating cyber trust? Cyber trust is essential no matter your line of work. May it be a business, government agency, or service provider, the impact of cyber trust is directly correlated to your brand reputation.
Put another way, online visitors want to know that their personal data is safe in the possession of the websites they are visiting, and that they won’t incur any negative consequences by engaging with the site.
A few more reasons to consider the impact of cyber trust:
Hopefully, you’re starting to get an understanding of the impact of cyber trust, and why you need to convey the importance of it to your web hosting clients.
In the simplest terms, a cyber trust map is a series of elements website visitors are consciously or unconsciously looking for, that tells them a website is safe to interact with. When these visual and subtle cues aren’t present, it has a negative impact on cyber trust for a website.
Here are a few things that should always be included in a trust map:
1. Set clear expectations. On your site, indicate the topics, fields, products, and services associated with your brand clearly. This will help customers and employees understand what to expect.
2. Follow basic standards in website design and functionality. Ensure that your site loads correctly and quickly, the layout is pleasant, all pages function normally, etc. If the website accepts online payments, the order and checkout system must also function securely and correctly. Customers get nervous when there are glitches where online payments are involved which can have a negative impact on cyber trust.
3. Invest in the proper security tools, and make sure they work. From malware scanning and removal tools to website scanners and web application firewalls (WAF), it’s critical that a company defend its brand and online presence. And, for an added sense of cyber trust for visitors, you can even add a notice that your website is protected by these tools.
4. Personalize your website with branding. Online assets should reflect your brand so it’s clear who owns it. Add logos, physical addresses (if applicable), phone numbers, customer service links, and knowledge banks for FAQs.
5. Show your visitors that you and your team are real people. Think “about us” or “meet the team pages.” When visitors are reminded that real people run the website, it can help put them at ease for doing business online.
6. Apply for verification. Users will feel more assured if your brand is verified. Trust seals go a long way in building cyber trust. And, if a company is doing business on social media, applying for verification with the various platforms can provide an added sense of security.
7. Get a credible SSL and domain. You and your clients need an SSL and a credible domain. There are no points awarded for being clever when it comes to cyber trust, so rather than choosing a domain that is gimmicky or weird, choose something professional. At the very least, it should have your brand name or company name within it.
8. Maintain an active online presence. Actively post blogs, images, or any other business-related progress on social media to let visitors know online assets are being maintained regularly.
9. Allow visitors to review your site and its products or services. Feedback is not only helpful for transparency and finding ways to better serve customers, it helps build a strong, positive reputation. People want to see what others are saying about a business and are more likely to trust one with honest reviews displayed.
10. Demonstrate trust with a “Trust Seal." A trust seal gives your visitors a visual indicator that your website is safe. When they see it, they know personal data is being encrypted and protected. Sectigo found that when you have a trust seal, your website will enjoy a faster transaction and form completion rate, higher revenues per shopper, increase in shopping cart fulfilment and more. Effectively, a trust seal gives visitors doing business with your website peace of mind.
If visitors don’t trust a website, they won’t do business with it. Full stop. Your website hosting clients need to understand just how important cyber trust is and put measures in place to earn the trust of their visitors. To learn more about how you can provide the elements needed for gaining cyber trust to your clients through website security tools, visit our channel partners page.