Category: Channel Partnerships Page 2 of 3

Patchman and Plesk extension announcement.

Plesk And Patchman Announce The Patchman Extension

Plesk and Patchman have a longstanding partnership aimed at enabling hosting service providers (HSPs) to automatically detect and patch cybersecurity vulnerabilities at the server level. Now the team is taking that collaboration one step further with the release of the Patchman Extension, an integration which gives HSPs access to Patchman’s most powerful security solution—COVERAGE + CLEAN—right on the Plesk control panel.

Business partners look at channel partner marketing success concepts

Channel Partner Marketing: The Ideal Strategy

Businesses that are looking to add revenue streams to boost their bottom line may at some point come across channel partnerships and wonder if they would be a good source of income. But, what is channel partner marketing, and what is the ideal channel partner marketing strategy to achieve the best results? We’re covering the answers to both of these questions below.

Two businessmen experiencing the channel partner benefits.

Channel Partner Benefits: What Are They?

Cyberattacks are on the rise, and they show no signs of slowing down. Recent projections from Cybersecurity Ventures indicates that global cybercrime costs could reach up to $6 trillion in 2021,The consequences of cyberattacks can be devastating to businesses, and may include financial damage, regulatory fines, disruption of business operations, and a tainted reputation. Hosting service providers (HSPs) have even more at stake because many people blame their HSP when their site gets hacked. In one survey, nearly 40% of respondents indicated that their opinion of their hosting provider changed after a data breach, and 10% were thinking about leaving their providers. This is why it’s crucial for HSPs to provide their customers with first-rate cybersecurity solutions.

Two businessmen sitting at a table with opened laptops and discussing different types of channel partners.

What Are the Different Types of Channel Partners?

When you’re new to channel marketing, deciphering the different types of channel partners can be challenging. But if you’re planning to pursue channel partnerships, it’s crucial to understand each type to determine which one is best for your business. Here’s what you need to know about the different types of channel partners.

Intrinsic dots that represent complex applications that are connected by dots.

Patchman Launches Advanced Multi-File Application Detection

SiteLock’s Patchman – a program that is known for patching application vulnerabilities – also helps website hosts to stop abuse before it becomes a problem, saving hosting providers an immense amount of time drain that usually comes with scanning for and removing threats. Now, with Patchman’s latest update, we’ve expanded our efforts to include advanced multi-file application control and detection. What does this mean, and how will it impact our current and future clients and partners?

A channel Partner business model lifecycle.

What is a Channel Partner and How Can They Help Your Business?

Scaling your revenue isn’t the easiest thing to do when your time and resources are limited. While hiring more sales representatives is an option, you might not have the resources to expand your sales team right now. Fortunately, there are other ways companies can increase their revenue, and one popular option is a channel partnership. To learn more about what is a channel partner and how can they help your business read on.

Dots, cleared and blurred connected by lines and locks

3 Reasons Hosting Providers Need Patchman

The importance of cybersecurity has increased significantly over recent years and hosting providers are not immune to the burdens and impacts cybercrime present. In fact, hosting providers suffer daily from the consequences of security vulnerabilities found in commonly used CMS’s such as WordPress, Drupal, and Joomla. Many end-users do not have the time, resources, or inclination to properly maintain their code or applications, which can ultimately lead to vulnerabilities.

Man holding a holographic image of a bar graph with an arrow curving up in the palm of his hands.

HSP Growth Strategy: Buy, Build or Partner For Cybersecurity

If you ask hosting service providers (HSPs) about their business goals, developing a strong growth strategy is often mentioned as a top priority. To meet goal, many HSPs strive to find a balance between short-term activities to generate more revenue, customers, and improved churn rates and longer-term activities to achieve sustained and meaningful development. Cybersecurity is an area of rapid growth that isn’t going away anytime soon, and investing in cybersecurity can help HSPs meet their short-term and long-term growth strategy goals. That said, it can be challenging to know which approach to cybersecurity you should take. Should you buy a cybersecurity company, build cybersecurity solutions yourself, or partner with a cybersecurity provider? Here are some factors hosting providers should consider to uncover the best approach for them.

Person in front of a laptop with faint mirrored images of a document and a shield with a lock on it lapping over them.

Why Every Hosting Provider Needs to Invest in Cybersecurity

In the age of data, it’s easy to assume cybersecurity is another word for “data protection.” But there’s much more to cybersecurity than that. In addition to defending companies’ data against criminal attacks, investing in cybersecurity programs will protect businesses from operational interruptions, financial losses, legal penalties, and the loss of customer trust.

a group gathered, looking at multiple mobile devices and laptops with coffee cups on their table

5 Steps to a Successful Channel Partner Program

Nowadays, many companies are opting to pursue a channel partner program to boost their revenue and sales. In a channel partnership, companies use third parties to sell their products, which grants them access to new customers and additional revenue sources. Here are five crucial steps companies should follow to establish a successful channel partner program.

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