It’s safe to say that the 2020 holiday shopping season is going to look very different than years past. The global pandemic has touched nearly every business, retailer, and consumer, and has dramatically increased our reliance on the internet. Although a good majority of consumers have historically opted to conduct their holiday shopping online, there was a decent percentage of consumers who preferred to shop in-person at a brick-and-mortar store. This year, however, the option to shop in-person may be severely limited, if available at all.
As a result, many small and large retailers are now relying on their online presence more than ever in order to survive this holiday season. Consumers are also adjusting their shopping habits and prioritizing online ecommerce shopping as a safe and secure way to purchase gifts for family and friends. According to Small Business Trends, 55% of Americans have shopped online at a new store during the post-Covid-19 outbreak period. Additionally, US retail ecommerce sales will jump nearly 36% to $190 plus billion in holiday sales this year, according to eMarketer. Once again, Cyber Monday will be leading the way with the largest online spending day in US history with expected sales of $12.89 billion dollars, an increase of 38% from last year. Black Friday comes in with a close second with an estimated $10.2 billion dollars in sales, a steady 39% increase from last year.