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A penetrated security lock with a hole on computer circuit board representing a data breach example.

A Company’s Worst Nightmare: 3 Recent Data Breach Examples Examined

“Your data has been compromised.”

Like most people, you hope to avoid hearing the aforementioned words at all costs. However, data breaches happen far more often than you might expect. In 2020 alone, 1,001 data breaches swept the United States—affecting a staggering 155.8 million individuals.

With that in mind, you may be wondering: What are some specific examples of a data breach? Here are three recent data breach examples that shook the corporate world.

What is a marketing plan?

What Is A Marketing Plan?

Writer and pioneering aviator Antoine de Saint-Exupéry said, “A goal without a plan is just a wish.” This is true in virtually every aspect of business, and in life. With that said, if you wish to make your business more successful, you must make a plan for this desire to become a reality, otherwise it will continue to be merely a wish. Below, we’re sharing the elements that make up a good marketing plan in the hopes of inspiring you to develop one for your own business to help your business wishes come true.

Digital Binary Code on Dark Red Background showing data breach.

What Is a Data Breach – And What Does One Mean For You Or Your Business?

Social Security numbers, bank account details, credit card information, login credentials, health records. Personal information is a hot commodity for cybercriminals—and should be protected at all costs. Whether it’s directly connected to finances or a gateway to even more valuable information, personal and business data is sought after for one key reason: it’s profitable.

Why should you monitor your website?

Website Monitoring: Why It Is Important

The biggest problem with websites is that many moving parts contribute to overall performance. From security vulnerabilities to the quality and even type of web hosting you choose – many factors have to be considered.

Website performance and availability are important operational elements. Slow websites can impact search rankings and conversion rates while having it go down may result in serious financial or reputational damage.

What are the primary pricing strategies for Saas products?

What Are The Primary Pricing Strategies With SaaS Products?

Whether you are just starting a software as a service (SaaS) business, or have been in the game for years, it’s always beneficial to understand the primary pricing strategies for your products. In truth, it’s not uncommon for a business to realize they have been over or undercharging for their products. With this in mind, below we’re uncovering pricing strategies that are working in an effort to help you develop your own pricing model.

How to turn off a web application firewall and what you need to know about doing it.

How To Turn Off A Web Application Firewall: What You Need To Know

A web application firewall (WAF) is a powerful tool for protecting your website or web applications against hackers, bots, and other malicious visitors. However, there may be times where you need to know how to turn off a web application firewall safely or how to disable a web application firewall. Those instances may include:

Overcoming sales objections when selling cybersecurity.

Selling Cybersecurity: Overcoming Sales Objections That Are Common

As with any industry, overcoming sales objections is something marketing and sales teams should expect in the cybersecurity space. This is in large part due to the fact that many potential customers are unaware of the seriousness of cybersecurity threats, and/or don’t realize how detrimental a cybersecurity breach could be to their business. With that in mind, below we’re sharing some of the best advice for handling objections to the most common grievances we hear.

Hand touching TEST inscription, for a password security test.

How To Pass A Password Security Test

Pop quiz: Which of the following is the most secure password?

Option 1: letmein

Option 2: password

Option 3: bL8%4TO&t9b%

As you probably guessed, the correct answer is Option 3. According to the results of one online password security test, that specific password would take a computer a whopping 46 million years to crack. Meanwhile, the first and second password options could be cracked in a matter of seconds. Yikes!

Glass glowing light bulb and business sketched ideas for marketing cybersecurity

Marketing Cybersecurity: Tactics That Work

In a previous post, we shared that being in alignment with your channel partner in terms of how you are promoting your sales  offers is the ideal strategy for marketing cybersecurity. In this post, we’ll explore marketing cybersecurity tactics that actually work. Hopefully, these ideas will inspire you to revisit your own cybersecurity marketing ideas, and adjust where necessary for the better results.

Learn how to understand the buyer personas.

Selling Security: Understanding Buyer Personas

There’s a right way and a wrong way to go about selling cybersecurity. The wrong way involves writing a bunch of emails, making several cold calls, and producing content that may or may not end with a customer. You’ll spend a lot of time and possibly money, and you likely won’t see any returns on your investment. The right way to sell cybersecurity is to create buyer personas – more specifically cybersecurity buyer personas, and then target your messaging to these individual “personalities.”

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