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Business partners look at channel partner marketing success concepts

Channel Partner Marketing: The Ideal Strategy

Businesses that are looking to add revenue streams to boost their bottom line may at some point come across channel partnerships and wonder if they would be a good source of income. But, what is channel partner marketing, and what is the ideal channel partner marketing strategy to achieve the best results? We’re covering the answers to both of these questions below.

Desktop, mobile and tablet devices displaying renewed SSL certificate shields

How To Renew An SSL Certificate

If your SSL certificate expires, it can open your website up to harmful cyber-attacks that can result in a manual action (penalty) from Google leading to a loss in organic search rankings, traffic, and potential loss in revenue and customer trust. This is why it is essential to know how to renew an SSL certificate.

Thankfully, renewing an SSL certificate is easy. In this post, we will explain how to renew an SSL certificate in a few steps.

Two businessmen experiencing the channel partner benefits.

Channel Partner Benefits: What Are They?

Cyberattacks are on the rise, and they show no signs of slowing down. Recent projections from Cybersecurity Ventures indicates that global cybercrime costs could reach up to $6 trillion in 2021,The consequences of cyberattacks can be devastating to businesses, and may include financial damage, regulatory fines, disruption of business operations, and a tainted reputation. Hosting service providers (HSPs) have even more at stake because many people blame their HSP when their site gets hacked. In one survey, nearly 40% of respondents indicated that their opinion of their hosting provider changed after a data breach, and 10% were thinking about leaving their providers. This is why it’s crucial for HSPs to provide their customers with first-rate cybersecurity solutions.

Two businessmen sitting at a table with opened laptops and discussing different types of channel partners.

What Are the Different Types of Channel Partners?

When you’re new to channel marketing, deciphering the different types of channel partners can be challenging. But if you’re planning to pursue channel partnerships, it’s crucial to understand each type to determine which one is best for your business. Here’s what you need to know about the different types of channel partners.

How SSL certificates work shown with two computer screens showing one secure and one non-secure website.

How SSL Certificates Work-And What They Do

You already know what an SSL certificate is and how to get an SSL certificate. But how do SSL certificates work, and exactly what does an SSL certificate do? We’ll walk you through the ins and out of SSL certificate functionalities—starting by breaking down the basics.

What Does An SSL Certificate Do?

Intrinsic dots that represent complex applications that are connected by dots.

Patchman Launches Advanced Multi-File Application Detection

SiteLock’s Patchman – a program that is known for patching application vulnerabilities – also helps website hosts to stop abuse before it becomes a problem, saving hosting providers an immense amount of time drain that usually comes with scanning for and removing threats. Now, with Patchman’s latest update, we’ve expanded our efforts to include advanced multi-file application control and detection. What does this mean, and how will it impact our current and future clients and partners?

A channel Partner business model lifecycle.

What is a Channel Partner and How Can They Help Your Business?

Scaling your revenue isn’t the easiest thing to do when your time and resources are limited. While hiring more sales representatives is an option, you might not have the resources to expand your sales team right now. Fortunately, there are other ways companies can increase their revenue, and one popular option is a channel partnership. To learn more about what is a channel partner and how can they help your business read on.

3 Rows of Secure SSL Encryption signs.

How to Get an SSL Certificate for Your Website (and Why You Need One in the First Place)

It doesn’t matter what industry you’re in, or what audience you cater to, you need make people feel safe while visiting and engaging with your website. To do that, you’ll need to obtain a Secure Sockets Layer (SSL) certificate. Having an SSL certificate is one of many signs that your website is secure, especially if users conduct financial transactions or exchange other sensitive data on your site.

Dots, cleared and blurred connected by lines and locks

3 Reasons Hosting Providers Need Patchman

The importance of cybersecurity has increased significantly over recent years and hosting providers are not immune to the burdens and impacts cybercrime present. In fact, hosting providers suffer daily from the consequences of security vulnerabilities found in commonly used CMS’s such as WordPress, Drupal, and Joomla. Many end-users do not have the time, resources, or inclination to properly maintain their code or applications, which can ultimately lead to vulnerabilities.

Black leather gloved hand typing on a laptop gaining access to an unprotected account.

What Are Remote Access Trojans? Don’t Let Hackers Take Control of Your Computer

You’ve heard the story before.

For years, ancient Greeks tried to infiltrate the coveted city of Troy. After a series of failed attempts, they feigned surrender and sent a giant wooden horse to their enemies. Troy opened its gates to accept the gift. Then, night fell—and soldiers emerged from within the hollow “peace offering” to take the Trojans by storm.

Fast forward more than 3,000 years, and cybercriminals are recreating the ancient tale using a modern weapon of their own: remote access trojans (RATs).

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