In today’s episode of the community interview series, I spoke with Steve Bennett of Real Big Marketing. I first met Steve at WordCamp Northeast Ohio and then again this past weekend at WordCamp Ann Arbor. He’s a regular WordCamper and all-around nice guy.
Steve has been involved in client work for years and comes from a traditional print background. Watch while he describes how he found WordPress and why he utilizes it for marketing automation processes for clients.
My name is Steve Bennett, and I own and operate with Kyle Maurer, Real Big Marketing out of Jackson, Michigan. My twitter handle is @BigActual.
When did you start with WordPress?
I started with WordPress in 2008. I was working for a firm in Kalamazoo, Michigan, and we needed to do a new website. We spun up a WordPress install, and that’s where my exposure started with WordPress.
Do you consider yourself a developer?
No. Actually, I don’t code. I have a great depth of knowledge in business forms and marketing automation. The print industry went through a really interesting change around 2000. People stopped printing business forms and started using laser printers to get their business forms put together. I was with Standard Register at the time, and we were looking for different ways to evolve with our clients, so we started doing things like partnering with other companies. For example, we had a relationship with ADP, Automated Data Processing, where we worked with all of the auto dealers in the United States. Through their dealership management system, we were able to do things like
For example, we had a relationship with ADP, Automated Data Processing, where we worked with all of the auto dealers in the United States. Through their dealership management system, we were able to do things like
What’s the most useful aspect of WordPress for your business?
The most useful part of WordPress for us is our ability to make a client more independent because typically, historically, a client would have to call a developer or an ad agency and say, “Hey, I need to make changes to my website,” and so the content management system portion of WordPress I think is incredibly powerful. It allows us to set up an environment for the client to work in their own way.
If you say to me, “I do X, Y, and Z, to go to market to bring my story to market,” then I can change the way WordPress works so that it asks you those three questions, which I think simplifies things. It makes life a lot easier and a lot faster for our clients.
What gets you up in the morning?
Professionally, it’s the working with the clients. Every single one of our clients has a different story and a different set of needs.
Personally, my little boy is amazing and the light of my life, so every day I get up looking forward to interacting with my son.