‘Tis the season of giving and holiday shoppers are crossing items off their gift lists. However, consumers aren’t the only ones feeling generous this season, cyber criminals often love to gift retailers with DDoS attacks. Today, 33% of all cyber attacks in retail come in the form of a DDoS, making it one of the most common digital threats in the industry. DDoS protection isn’t an option anymore, it’s a necessity.

What is a DDoS Attack?

DDoS, short for Distributed Denial of Service, is an attempt to make a website unavailable by overwhelming it with “fake” requests and traffic from hundreds (or thousands) of sources.

The average DDoS attack costs a whopping $40,000 per hour and lasts between six to 24 hours. In other words, just one day of DDoS can cost you nearly $1,000,000.


What’s happening to my website during a DDoS attack?

DDoS attacks aren’t just about taking your website offline by flooding it with traffic and requests, hackers are using DDoS attacks to provide cover for themselves while they install malware on your site in an effort to steal data and extort money.

A cyber criminal can buy a DDoS attack for as little as $38 a month, making these attacks more and more prevalent. Studies show that 47% of all targeted websites are hit again within 60 days of the initial attack, so unfortunately, once you’re a target, you’re always a target.


What can I do to stop DDoS?

Retailers can minimize their risk of attack by planning for DDoS attacks ahead of time. DDoS protection services are available to companies of all sizes. A web application firewall can be used to secure your website against the largest and smartest DDoS attacks. Be sure the DDoS protection you use automatically triggers protection when a threat is detected and offers transparent mitigation with less than 0.01% false positives. Don’t get stuck with a nonrefundable gift this season. Plan for DDoS.

Contact SiteLock today to speak with our website security experts and build a security solution for your website.